1. Start a blog
Clearly, if you want to make money blogging, you must have a blog. If you don’t already have one, no worries. Here are easy instructions explaining how to get your blog up and running.
Can I start a blog for free and make money?
This
is a common question and the answer is yes. However, I would caution
you against it. The reason is, when you use a free service, you don’t
have full control over your blog—the free service you are using does.
This can be risky, especially if you will rely on your blog for income. A
self-hosted WordPress blog is my recommendation and can be started for
as little as $5-$10 a month.
Related: How to Start a Blog (includes step-by-step instructions for setting up a self-hosted WordPress blog)
2. Create useful content
Once
you have a blog, write useful content. Draw from your expertise &
experience. Write informative posts and articles about your chosen topic. Make your content excellent.
What should I blog about?
If you’re stumped, here are ideas for posts readers will respond to:
- Solve a problem
- Relieve a fear
- Teach something new
- Explain how to reach a goal
- Entertain
In
order to make money, you must have blog visitors. But in order to have
blog visitors, you must have content worthy of a visit.
Related: How to Decide What to Write About
3. Build relationships with others on social media and around the web
At
the same time you are creating valuable content, start building genuine
and sincere relationships with others on social media and around the
web.
Which social media sites should I use?
With so many social media sites, it’s hard to know where to start.
As I explain in this post, my advice is to think about where your target audience hangs out on social media and start there.
Is
your blog for moms of preschoolers? Facebook and Pinterest might be
best. Is your blog for business executives? LinkedIn and Twitter are
probably safe bets.
Other than being active on social media, here are more ideas: participate in Facebook Groups, comment on other blogs or join forums. Find or start a mastermind group. Reach out to people in your niche by tweeting them.
Find
people who could use the information you provide. Get to know them,
interact, be friendly and helpful by offering no-strings-attached
tidbits of your expertise. Word about you spreads best through people
who know, like & trust you.
4. Establish a strong platform
Keep
growing in the knowledge of your craft so the content you produce gets
increasingly deep and valuable. Use your blog to get exposure, build
authority, gain trust and be helpful.
In
addition, use this time to think about the type of reputation you want
to build. How do you want others to see you? How do you want them to
experience your site? What do you want to be known for? This is all part
of your branding.
5. Choose your income streams
Once
you’ve started your blog, created some excellent content, built some
relationships and given thought to your branding and reputation, start
thinking about ways to generate blogging income.
There
are many ways you can do this. In the rest of the post, I will outline 5
main types of income along with many specific ideas for each.
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