On
average, you can earn $.80 per 1,000 views monetized by banner ads, or,
$5-$8 per 1,000 views on a video monetized by rollout ads (the
commercials before the video). So, on a video with 1,000,000 views
monetized by rollout ads, you could earn $5,000-$8,000.Youtube/Google
shares ~45% of their ad revenue from the content with the content
creator. The ad revenue is collected when a viewer clicks on an ad. This
is known as Cost Per Click. Now, CPC can vary based on the ad. You can
expect an accounting firm to pay a higher CPC than a toothbrush company
because their Customer Lifetime Value (CLV) is higher. Youtube/Google is
going to choose the ads they place based on the highest likelihood of a
click. Factors that come in to play include the individual viewer and
the data Google has on them, and the subject of the video.Now, in my
opinion, these earnings are all too low. I would not use this as my
primary monetization strategy. Getting a lot of views is hard work. And
if I want viewers to be loyal to my content, annoying commercials might
not be ideal. Instead, I'll take my $.80 per 1,000 views and be happy.
There are much more profitable ways to monetize a Youtube video than on views alone.Take
a topic you know and love. Something you would enjoy building content
on, and for which you have a unique expertise, a unique perspective, or a
great personality for. In this case, let's say your content will be
about sleep. Build a channel focused on the importance of sleep and how
to get more of it. Over time, gain a loyal following (subscribers on
Youtube as well as an e-mail list on your site). In addition to
encouraging viewers to subscribe to the channel, you should also send
them to your own site for exclusive content. This is the most important
part. The blog is your 'home base' where you will build your 'tribe', so
to speak. People you can continuously promote to within the valuable
content you provide to THEM - Life objects
is really easy to source products and services directly to an audience
nowadays via drop-shipping (we will define this term soon). And because
you are building a very targeted audience, you will be able to connect
your viewers with products that will enrich their lives (and make you a
profit).Most people understand the basic premise of an e-commerce store.
You buy low, you sell high. What's in between is yours to keep. But,
there's typically a lot more to it. Who's going to make the product? How
am I going to ship it out? How am I going to pay for inventory?
Etc.You
don't even know if you can successfully sell the product. So to build
all this infrastructure, not to mention pay for it, would pose a
significant risk.Fortunately, wholesalers, and even people on places
like Etsy want to move product. So, you can initiate a fairly simple but
common relationship with them called drop-shipping.With
drop-shipping, you set-up a sales page or store, and anytime a customer
places an order for, let's say, a specialty pillow, your site sends an
automated e-mail to your supplier. This e-mail tells your supplier "hey,
CUSTOMER_NAME just ordered PRODUCT_NUMBER to be shipped to
CUSTOMER'S_ADDRESS."Your customer pays you $150 for the pillow. Your
supplier sends the pillow directly to your customer with any branding
you have arranged, and they charge you $30 for the pillow and
fulfillment.$120 is your gross margin. If you spend $20 on average to
make that sale and perform any administrative activities, $100 is your
net profit (before taxes).The drop-shipping relationship eliminates any
need to buy inventory upfront, store it, or ship it. You pay as you
go.Truly, your only required expense is $1/day for web hosting.
That
gets you up to 25k visitors anywhere. Compare that to $5,000 month for a
physical retail shop's rent, where your potential customer base is
severely limited.Now you're asking, "Who the hell is paying $150 for a $30 pillow?"Who
said it was a $30 pillow?$30 is what you pay to source this generic,
unbranded, memory foam pillow. You took that pillow, called it
FeatherTouch, made a nice logo with one of the many tools out there, and
built a beautiful product sales page on your own (really easy, no
experience necessary). Plus, your youtube subscribers trust you. And this is your product,
and the reviews are good.What you pay for the pillows or who ships them
is irrelevant to the end user, so long as they perceive the pillow to
be worth $150 and they receive it in the mail.Why is the FeatherTouch
worth $150? Well sir, $150 is an incredibly insignificant investment
considering you can't put a price tag on a great night's sleep for the
next 10 years. You spend 8 hours a day sleeping with your pillow under
your head. That's 1/3 of your life. $150 is not a cost, it is an investment.That's
your value proposition. Mix that in with some features, but mainly
benefits and you have a great framework for your sales page copy and all
of your marketing messages.So, those first 1,000 sales. Let's
say in addition to your YouTube promotions, you go around posting really
helpful sleep habits articles, maybe some videos, other related
content, all around the web. Really, you want to test about 20 different
ideas for marketing channels then capitalize on what works.
CoronaVirus Symptoms and Cure Best Information.
Corona Virus best Information Coronaviruses are a group of viruses that cause diseases in mammals and birds. In humans, the virus causes r...
No comments:
Post a Comment